Hi π I'm Nancy Nguyen!
ABOUT ME
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UX Researcher with experience in enterprise B2B SaaS and strategic consulting, most recently leading research at ServiceNow.
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Having studied Cognitive Science and Media Studies at UC Berkeley, I look at complex technology through a human lens to connect user needs with business strategy.
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My favorite moments are when a research insight sparks a creative design sprint, shaping beautiful, seamless interfaces that solves real problems.
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How I bring impact
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I serve the business by serving the user first. I always keep the user at the center of my processes and ensure the human aspect is communicated.
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Collaboration is core to my practice. I loop cross-functional stakeholders into the process early to build alignment.
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I strive to drive impactful outcomes by synthesizing data triangulation, compelling storytelling, and business strategy to enable confident decision-making.
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As an AI enthusiast, there are 2 lens I use
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1. β βThe Mechanical Lens - leveraging AI for efficiency, automation, and data heavy-lifting
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2. The Human Lens - anchoring every output in critical thinking, human oversight, and lived experience to ensure authenticity and quality
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Based in SF Bay Areaββ
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π Graduated from UC Berkeleyβ
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- BA in Cognitive Science & Media Studies
- President, Pi Sigma Epsilon (Business Org)
- Campus Content Manager, Bumble
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π¨ UI/UX Certified @ DesignLabβ
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π€ Mentor @ Women In Network (WIN) ββ
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How I describe myself
My toolkit
πconsultant-turned-UX researcher
Previously an analyst at ZC Consulting, I understand the importance of learning the business goals, team constraints, and connecting insights to real business outcomes.
Working with businesses like Sony Pictures Television to develop marketing strategies strategy has taught me to truly think like the client: what tradeoffs are they weighing, what's going to move the needle.ββ
β¨My hobbies
What keeps me inspired
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Music is a constant in my life, ranging from classical to techno. I also love playing the cello and piano. When I want to relax, I'll usually be painting or playing online games with my family. These are activities that I could spend the whole day doing!
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How I stay active
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Depending on the season, you can usually find me at the driving range or up on the slopes. ββββ
Whether it's validating design or perfecting my golf swing, I bring absolute focus to my craft.
Learn about my research process in 4 stages!
How I clarify with stakeholders
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π― The essential first step: understanding what decisions the study needs to inform
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Conducting stakeholder interviews — I prepare a discussion guide to uncover roles, objectives, needs, and KPIs, so I can connect insights to business outcomes, delivering meaningful and measurable impact
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Digging past the ask — Stakeholders sometimes already have a solution in mind, and it's tempting go with it. But I've learned to pause and ask why first, so I actually understand the problem before jumping into research.βββββ
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Building a roadmap — I prioritize what to study next by weighing impact vs. effort, team goals, and timing