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Education

April 2024 - March 2025

Jan 2021 - May 2023

Design Lab 

UI/UX Design Certificate Program

Design bootcamp focused on user-centered design principles, wireframing, prototyping, and usability testing;

  • 3 user case studies developed applying human-centered research and iterative design processes 

University of California, Berkeley

B.A in Cognitive Science and Media Studies

Relevant Coursework:

  • Foundations of Data Science

  • Structure and Interpretation of Computer Programs 

  • Advanced Python Programming

  • Human-Centered Design

  • Media and Democracy

  • Discrete Mathematics

  • Developmental Psychology

Professional Experience

July 2025 - Current

Nov 2024 - Feb 2025

Oct 2022 - Jan 2023

June 2021 - July 2022

Sept 2021 - May 2022

ServiceNow

UX Researcher  Current role

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UX Research Intern

  • Directed the rolling research strategy and execution for AI integration in ServiceNow’s App Manager, applying mixed-methods research to uncover user needs, outline business goals, and shape the product’s direction

  • Tested design concepts through comprehensive user interviews with customers and partners, uncovering key usability insights and translating findings into actionable recommendations that directly informed design decisions

  • Collaborated with cross-functional teams, including product designers, engineers, and managers, to synthesize research findings and effectively inform stakeholders about design considerations, technical feasibilities, and strategic opportunities

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L'Oréal Brandstorm Innovation Competition

Product Designer

  • Spearheaded the design vision for a hydration-tracking smart shaver integrating AI and biometric sensors by incorporating user-friendly features, developing intuitive interfaces, and prototyping in Figma to enhance usability and engagement

  • Developed financial analytics and market insights using Excel to calculate net income projections and assess market size, translating key findings into a compelling investor-ready pitch deck

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ZC Consulting | SONY PICTURES TELEVISION

Project Analyst

  • Led user insight research initiatives targeting the Gen Z demographic using surveys, user interviews, prototyping, and persona development to gather qualitative and quantitative data and inform marketing strategies

  • Synthesized user insights to propose interactive strategies, such as user-generated content and brand partnerships, aimed at increasing Gen Z engagement with SPT content, ultimately increasing overall viewer interaction and brand loyalty

  • Delivered actionable recommendations through cross-functional team collaboration that contributed to a successful pivot in marketing efforts, expanding the Gen Z audience from 4% to a larger, more engaged segment 

Aura Tea & Coffee

Lead Designer 

  • Redesigned website layout for start-up with a focus on optimizing user flows, improving navigation, and enhancing overall usability 

  • Optimized website functionalities for mobile responsiveness and accessibility

  • Created over 40 weekly newsletters to a subscriber base of 1,300+ users in efforts to promote products and marketing campaigns, resulting in a 60% increase in overall newsletter subscribers within a 4 month span

Bumble

Campus Content Manager 

  • Managed Bumble’s social media platforms resulting in a substantial 90% increase in social reach throughout the semester

  • Organized 20+ promotional events executed throughout 5+ different locations in collaboration with over 70 student leaders, small business owners, and influencers that increased Bumble app downloads by 40%

  • Utilized user feedback to enhance event strategies, improving engagement and app adoption

Leadership and Activities

May 2022 - Jan 2023

Jan 2022 - May 2022

Pi Sigma Epsilon - Zeta Chi Chapter

President

  • Orchestrated cross-functional team of 6 directors to seamlessly fulfill the operational obligations of the business fraternity, incorporating strategic delegation, regular progress assessments, and the implementation of targeted performance improvement initiatives

  • Spearheaded recruitment strategies, encompassing information sessions, case workshops, and networking events, to significantly boost applications and elevate fraternity brand awareness, resulting in a 35% increase in applicants

Pi Sigma Epsilon - Zeta Chi Chapter

Vice President of Human Resources

  • Created 20+ promotional campaign strategies on Figma targeting inactive members to return as contributing partners of our professional Marketing organization, leading to a 30% increase in social engagement and 25% increase in total members

  • Formulated and led multiple Diversity and Inclusion workshops to my fellow peers in efforts to guide them in the process of recruiting potential members who didn’t look like them, resulting in an increase in Latinx representation by upwards of 10%

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