This year, the L'Oreal Brandstorm competition challenged us to transform the male beauty and care landscape by developing innovative devices, products, or services that address unmet needs and push past traditional boundaries. We were pushed to harness advanced technologies—including digital tools, augmented reality, and generative AI—to create solutions that are both transformative and forward-thinking.

In addition, designs must embrace inclusivity, catering to the diverse requirements of all men, while also incorporating sustainable practices that promote a responsible and environmentally conscious future.